Welcome to Your Donor Persona Builder

 Read Before Using

This tool is for nonprofits that don’t have donor data yet. It pulls public demographics for your Postal or ZIP code and blends that with your mission and programs to suggest a likely donor persona using reasoned assumptions.

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Use it as a starting point. It will help you think through who might support you and why. It won’t capture every nuance of your audience, so review the output and refine it with your team and local insight.

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How to get the best results

• Add your website URL or paste a short About/Programs section

• Give it a few minutes to generate your report - it's pulling a lot of data :-)

• Do not enter private, confidential, or sensitive information.

 

This tool is still in Beta. If you run into any issues, feel free to email me at  info@causespecialists.ca.