Fundraising Emails: Maximizing Email Donations

Updated: 5 days ago

Email Marketing for Nonprofits


Nonprofit email marketing is a critical part of your overall digital fundraising strategy and nonprofit marketing strategy.


Email donations can be more effective and less costly than direct mail for charities. Not only do email campaigns for nonprofits drive more donations but they can also help you expand your reach, promote special programs and events, provide reporting and transparency. Most importantly, nonprofit email campaigns help develop a loyal donor base.


In this fundraising email strategies video, I will walk you through everything you need to know from how to collect emails, segments those addresses for easy automation, but we will also walk through platforms, design, and copy as well as the different types of emails we can use.


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