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Proven Strategies for Securing Nonprofit Sponsorship

If you work in the nonprofit world, you know that securing funding is a critical aspect of advancing your organization's mission. One way to do this is through sponsorships, which involve partnering with businesses or individuals to support a particular event or initiative. However, you will need an effective sponsorship package or pitch deck to attract potential sponsors. In this article, we'll discuss how to create a nonprofit sponsorship package that will grab the attention of potential sponsors.

To maximize the success of your nonprofit sponsorship package, keep these tips in mind:

Know Your Audience:

Research the companies or individuals you plan to approach before creating your sponsorship package. Identify their values and goals, and tailor your proposal to their interests.

Know Your Topic:

Define your nonprofit's mission and goals and identify the specific event or cause to be sponsored. Gain a deep understanding of the specific issue or problem you are addressing in your proposal. Showing a deep knowledge and understanding of what the sponsorship supports can make all the difference in convincing sponsors to support your event, program, or project.

Determine Your Sponsorship Levels:

Determine the value of each of your sponsorship levels based on what a major gift is for your organization and the benefits you can offer sponsors at each level.

Emphasize Your Value Proposition:

Highlight what sets your nonprofit apart from others seeking sponsorship and how sponsorship can impact your community. Emphasize the unique value proposition of sponsoring your nonprofit.

Be Clear and Concise:

Potential sponsors should quickly understand what they'll receive at each sponsorship level and what exposure they will get (i.e., how many social media followers you have, how many people see your annual report, how many contacts are in your email database, etc.)

Include a Call-to-Action:

Include a call-to-action and clear contact information in your sponsorship package. Make it easy for potential sponsors to reach out to you with questions or express their interest in supporting your nonprofit.

Make it Visually Appealing:

Ensure the proposal is visually appealing with high-quality images and clear branding. Consider using tools like Canva to create professional-looking documents without needing a designer.

Focus on Building Long-Term Relationships:

Strive to develop long-term partnerships with sponsors and consider your relationships with event vendors, attendees, volunteers, and the planning committee. Building solid relationships requires creativity and genuine care through consistent cultivation and effective stewardship practices.


Follow through on recognition and appreciation for sponsors and any promises you made to the sponsors for public recognition, whether through social media, event signage, or other means. Show your appreciation and gratitude for their support.

Creating an effective nonprofit sponsorship package takes time and effort, but it's essential to securing funding and advancing your organization's mission. By following the tips and strategies outlined in this article, nonprofits can develop compelling sponsorship packages that attract potential sponsors and generate meaningful support for their nonprofits.

Check out our YouTube video on How to Get Sponsors:

Need help with creating the perfect sponsorship package? We do that! Give us a call at The Cause Specialists.


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