top of page

Tips For Finding the Right Professional Fundraiser for Your Cause

It pays to have a professional fundraiser if you're a nonprofit organization or charity looking to make the most of your fundraising efforts. But how do you know whom to choose? Finding the right person for the job can be difficult with so many options. This guide will provide tips on selecting a knowledgeable and reliable professional fundraiser.

Figure Out Your Needs & Goals.

Start by understanding your own goals and needs for your fundraising initiatives. Knowing the areas of support you require, your resources, and your budget before starting your search for a fundraising professional will give you an advantage. It will allow you to choose the right person or company to meet your needs best.

Look For Targeted Experience

Ask candidates about their experience with organizations similar to yours. Ask them about success stories from past campaigns, how they will approach your campaign, what challenges they anticipate, and any additional services they may provide. These questions will help you vet them based on their prior work with other organizations in your sector and determine if they are a good fit for you.

Experience is essential as it gives them an understanding of the fundraising process from start to finish. They will know how to target specific audiences, create compelling campaigns, and cultivate relationships with potential donors.

Check Credentials

The most successful professional fundraisers have both experience and education in their corner. Education is also essential as it allows them to stay up to date on the latest fundraising trends and techniques. Look for a Certified Fund Raising Professional (CFE) designated professional. The CFRE designation means they are recognized worldwide as a confident, ethical fundraising professional. It shows accountability, service, and commitment to making a difference for good.

Understand Their Processes

It's important to understand precisely how a fundraiser works before hiring them. Ask them what processes they use when working with clients, such as how they plan campaigns or develop strategies and their methods to track results and measure success. Understanding these processes will give you an idea of how much support and guidance you can expect from them throughout the process.

Obtain Ethical Guidelines for Fundraising Professionals

Before hiring a professional fundraiser, it is essential to screen and research organizations to ensure they adhere to the ethical principles established by the Association of Fundraising Professionals (AFP). Members of AFP follow an enforced code of ethics designed to protect donors and ensure that their intentions are reflected accurately in all fundraising activities. Knowing that your professional fundraiser meets those guidelines will give you peace of mind that all fundraisers your team engages with represent your values.

Ask About Their Marketing Strategy & Engagement Tactics

When looking for a fundraising professional, asking about their marketing strategies and engagement tactics is vital. These strategies should include creating buzz before your event, leveraging networks to identify prospective donors, and actively managing relationships with key stakeholders. Additionally, asking fundraisers what they are doing to engage the community beyond email and traditional methods is helpful. Look for experience in utilizing social media platforms, organizing webinars, or hosting virtual events. Understanding how they stay current in nonprofit marketing is also essential.

Finding the right professional fundraiser for your cause requires research, careful consideration, and due diligence. Take some time to research potential candidates. Look at their qualifications, reviews, credentials, and references, and understand how they work with clients before deciding. With these tips in mind, you'll be able to find a great professional fundraiser who can help take your fundraising efforts to new heights!


Sign up to receive our monthly newsletter containing tips, tricks, tactics and technology for fundraising and nonprofit marketing!


bottom of page