Updated: Dec 1, 2021
Social media ads are wonderful for targeting directly to your audience!
Our personal favourite are LinkedIn ads. They style of ad, video, single photo or carousel, depend on your copy. The most important thing however is to do your target audience research first!
We used a real word experience with a client who only had a budget of $100 for a Facebook ad. We ran the ad for 20 days at $5 a day. According to Facebook, because it was so targeted, we could expect 450 - 1.3 K impressions a day, with a click rate of 9 to 26. So, even if we only received 9 clicks a day, and only 50% of those people actually donate, we could still expect $1,800 with each donor only donating $20 (the average we have found is $100). Feel free to call us with any questions. We would love to help.