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Ten Tips for 'Getting' Social Media Year-End Fundraising Success

As the end of the year draws near, many nonprofits are turning their focus to their year-end fundraising strategy. The Holidays are a crucial time for fundraisers, as giving levels tend to rise as donors are more likely to contribute. If you're a nonprofit organization looking at your year-end campaign planning, consider making social media one of your top priorities.

Research shows that people tend to donate more when exposed to fundraising appeals on social media platforms like Facebook and Twitter. That's why we've put together our top ten tips for using social media for fundraising during this critical time of year.

In this article, we are going to go through my top 10 tips for creating social media success for your year-end fundraising.

1. Get a Social Media Plan

Before you start tweeting and posting away, take a step back and create a dedicated social media strategy for your year-end fundraising campaign. Your year-end social media strategy should naturally line up with your other year-end campaigns like direct mail, Giving Tuesday, email campaigns, corporate events and the like.

Some critical questions to ask when creating your social media plan include:

  • What are your social media goals

  • Who is your target audience on social media

  • What will resonate with this audience

  • Who will be doing the posting & engaging

  • What is the posting schedule

  • What is the call to action

Answering these questions will help you focus your efforts and ensure that your campaign is successful.

2. Get the Social Media Fundraising Tools

The social media landscape has changed dramatically in the past few years, with platforms like Facebook, Instagram, TikTok, and even YouTube all offering various fundraising tools. Tools like donate buttons and peer-to-peer campaigns make it easy for anyone to raise money for a cause that is important to them.

See our YouTube video on Facebook Fundraising for more details!

3. Get a Campaign Landing Page

Creating a compelling landing page with an easy-to-use donation form is essential for any nonprofit organization that wants to raise funds online. By providing potential donors with a simple and streamlined donation process, you make it easier for them to contribute to your cause.

4. Get the Right Messaging & Graphics

Create content that stands out and resonates with your target audience by ensuring it is educational, inspirational, or entertaining. Create algorithm-friendly content by using keywords in your descriptions and using relevant hashtags.