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YouTube Shorts for Nonprofit Marketing & Fundraising

There has been a growing trend among charities and nonprofit organizations embracing social media video content like Instagram Reels and TikTok to promote their work and raise funds. Despite this trend, not all charities have taken advantage of YouTube Shorts in their marketing and fundraising efforts.

In today’s article, we will walk you through some Shorts revenue opportunities and even give you some fundraising ideas when creating Shorts.

With over 2 billion active users, and being the second largest search engine, YouTube is a powerful tool that charities can use to reach new donors, spread awareness, and engage with community.

And with some recent changes to YouTube Shorts, nonprofits now have more opportunities to take advantage of the platform by creating engaging, bite-sized videos that will capture attention and inspire action.

Creating long-form videos can be time-consuming and requires more equipment than simply creating shorts with your phone. If you are already creating Reels and TikTok videos, YouTube Shorts can be easily repurposed from these other platforms.

YouTube Shorts are the perfect way to get your message across - and more opportunities are coming in 2023 to use Shorts for added revenue and fundraising!

If your nonprofit is looking to expand its social media presence to YouTube or looking to up its current YouTube game, Shorts can be an excellent opportunity. Shorts channels have begun to dominate the platform thanks to big name creators. Many creators have incorporated Shorts-only channels in addition to their long-form content channels.

YouTube has recognized this and is adding new monetization rules for Shorts channels in 2023. Currently, you need 1,000 subscribers with 4,000 valid public watch hours in the last 12 months to qualify for YouTube's Nonprofit Program. Starting in 2023, you will only need 1,000 subscribers and 10 million Shorts views in 90 days to be eligible for monetization. 10 Mill sounds like a lot, but if you are consistent with your posting and creating viral worthy content, it is achievable.

Aside from video monetization, Shorts also offer fundraising tools and a ‘Super Thanks’ option for channels that qualify for the YouTube Nonprofit Program for added revenue.

Tip: Check out our YouTube video on YouTube’s Nonprofit program, which I will link in the show notes, but I will be doing a podcast on it next season, so make sure to subscribe. And, if you find value in these podcasts we do, we’d love 5 star and some feedback on Apple! It really helps us reach more young budding fundraisers.

Even if you do not qualify for the YouTube Nonprofit Program, there are still hundreds of creative ways to fundraise on the platform with Shorts.

Here are just a few:

  • Add a call-to-action at the end of your videos directing viewers to your donation page.

  • Use the description to include links to donation pages.

  • Use YouTube's 'end screens' and ‘cards’ features to add calls-to-action, such as links to your donation page.

  • Collaborate with other nonprofits or influencers to create joint fundraising campaigns.

  • Create a challenge-based campaign, such as a 24-hour giving day or a matching campaign.

While not all nonprofits have jumped on board with YouTube Shorts, we believe there is a lot of potential for this platform in the nonprofit sector. If you are looking for a way to engage potential donors, promote your work and fundraise, YouTube Shorts might be the perfect solution!


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