Cause Specialists



With over 25 years of experience in marketing, digital marketing and media relations, we combine all aspects of digital marketing and mainstream media relations to create strategies and content that meaningfully connects you with your expanding audience.


As Professional Fundraisers, The Cause Specialists develop strategic  fundraising plans with unique digital fundraising strategies, that ensure you capitalize on all possible revenue streams.


Social media management and social media marketing can be an effective yet underutilized tool that can help your organization expand its reach. In an ever-changing digital market, let us help you stay ahead of the curve with our full-service social media expertise for Instagram, LinkedIn, Facebook, Twitter, TikTok and YouTube.


Joanne Toller, CFRE


joanne toller
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Joanne has been a professional fundraiser and non-profit marketer for over 25 years, and she received her Certified Fund Raising Executive (CFRE) designation in 2010. She has worked for hundreds of charities on a variety of projects, both locally and internationally. Her passion is teaching. She has taught many workshops, speaking engagements and has been published. When she is not working, teaching, or creating content, she is on her bike somewhere on a winding road or enjoying time with friends.

Kennedy French

Project Manager


Kennedy is just finishing up a Master of Communication, Media and Film at the University of Calgary. She graduated with a Bachelor's degree in International Relations in 2019. She is an experienced Social Media Manager in Calgary and enjoys learning about and working with small and unique non-profits. When she is not studying or working, she tends to her many house plants, refinishing furniture, or exploring Alberta.

Paige Olmstead

Communications Assistant


Paige is a second-year student at the U of C who is pursuing a degree in communication and media studies with a minor in sociology. Paige has been working as social media marketer in Calgary for the past 4 years and is excited to put her experience towards a good cause. When she is not working or studying, she is learning how to sew or watch other DIY tutorials on YouTube.