Instagram for Nonprofits

Common Mistakes & Instagram Tips


In this video, we review a few common Instagram mistakes Nonprofits make and a few Instagram tips.


1. Make sure your profile picture is sized appropriately and accurately depicts your organization

2. Optimize your bio

  • Explain who you are and what you do

  • Target your niche audience with specific keywords

  • Link to your website or blog

  • Provide additional ways for your followers to get in touch

  • Show your personality

3. Use custom highlights

4. Create branded posts using your logo and graphic standards

5. Use great captions

6. Use Hashtags!


Additional Tips:

  • Make sure you are a business account

  • Post at the right times

  • Add your location

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