Are you still collecting checks and cash donations for your events and campaigns? If so, this article is for you. At The Cause, we are digital fundraising strategists, which means mobile giving. This post covers mobile giving basics to help you reach your fundraising goals.
Did you know that over 60% of all online traffic comes from mobile devices? And that number is only going to go up. That is why it is more important than ever for nonprofits to have a mobile giving strategy. It’s the 21st century, and your nonprofit should be using every technology at its disposal to fundraise.
So, if you’re not yet taking advantage of this fundraising channel, you are probably missing out!
What is Mobile Giving?
Mobile giving is the act of using your mobile phone to donate money to a charitable cause. It's a convenient way to give and is becoming increasingly popular as more and more people use their phones for everything from banking to shopping.
When it comes to giving, there are now more options than ever before. No longer are donors confined to writing a check or dropping cash into a collection basket. Now, supporters can use their mobile phones to give to their favorite causes in various ways.
Here are just a few of the most popular:
Text-to-Give: Donors send a text message to a designated number to donate. The donation is then added to their phone bill or deducted from their prepaid balance.
QR Code Giving: Donors scan a QR code with their phone and are forwarded to a website, social media page, or giving page.
Mobile Apps: Many charities now have their own mobile apps that allow donors to give with just a few clicks.
Social Media: Platforms like Facebook, Instagram, and TikTok have integrated fundraising tools that make collecting donations and support more accessible.
Why Should You Use Mobile Giving as a Fundraising Strategy?
There are many reasons to create a plan for your mobile giving activities, but here are just a few:
It's easy. No need to fiddle with cash or checkbooks when you can click.
It's fast. Dour donors can give on the go.
It's convenient. Donors can give anytime, anywhere.
It's popular. More and more people are using their cell phones to give, so it's a great way to reach potential donors.
It's effective. You may be surprised by the results.
Need more convincing, here are some 2021 stats from